- Instructor: Apex Africa Institute
- Duration: 40 weeks
Categories: Diploma
Diploma in Digital Marketing
Duration: 6 Months
Mode of Delivery: Online
Course Overview
This Diploma in Digital Marketing is designed to equip students with the practical skills and knowledge required to excel in the rapidly evolving digital marketing landscape. The program covers essential areas of digital marketing, including SEO, content marketing, social media, email marketing, and analytics.
Course Objectives
By the end of this course, participants will be able to:
- Develop and implement digital marketing strategies.
- Optimize websites and content for search engines.
- Utilize social media platforms for brand promotion and audience engagement.
- Create and manage effective email marketing campaigns.
- Analyze digital marketing performance using analytics tools.
- Stay current with digital marketing trends and best practices.
Target Audience
- Aspiring digital marketers.
- Entrepreneurs and business owners.
- Marketing professionals looking to enhance their digital skills.
- Students seeking a career in digital marketing.
Course Structure
- Module 1.1: Overview of Digital Marketing
- Module 2.1: SEO Fundamentals
- Module 2.2: Off-Page SEO and Link Building
- Module 3.1: Content Strategy and Planning
- Module 3.2: Content Creation and Distribution
- Module 4.1: Social Media Platforms and Strategies
- Module 4.2: Social Media Advertising
- Module 5.1: Building an Email List
- Module 5.2: Crafting Effective Email Campaigns
- Module 6.1: Web Analytics
- Final Project:
Contact us:
Apex Africa Institute
info@apexafricainstitute.com
+254 702 521 614
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